One of the tenets of great Customer Experience is to listen to your customers.
As more and more businesses recognize that they need to pay greater attention to the quality of the customer experience one of the inevitable tools in the CX quiver is the customer survey. The survey demonstrates that the brand is listening to its customers and keen to gather their feedback to improve the services they provide. The only problem these days is that every other brand that a consumer interacts with is seeking to capture the Voice of that Consumer and the poor consumer is suffering from survey overload. I know this because I am one of those consumers.