Strategic design and the dynamic duo of Qualitative and Quantitative research!


Research is often a fundamental activity in tackling design challenges. Research is often a fundamental activity in tackling business challenges. Two statements that sound like you might be talking about the same thing, but depending on whom you are talking to, you are likely to find yourself on the frontlines not of a battle, but rather two separate battles! The combatants are what these days are being called the “design thinkers” and the “business thinkers”. However they are not battling each other. They are instead battling the traditional demons that keep them isolated from each other’s approaches to solving the challenges of designing innovative business today. To demonstrate the reality of this difference I present you this dazzling panoply of opposites in the visual above! 

But the story doesn’t end there!