A blog on the topic “Consistency and multi-touchpoint experience design” has been posted on mobilecommercedaily.com.

One of the guiding design principles for creating a positive user experience has been the consideration of consistency as a critical attribute of the experience.

Designers have evolved the principle within the context of the design of single touchpoint interfaces such as software applications or ecommerce Web sites.

However, the challenges of designing integrated multi-touchpoint digital, physical and hybrid user experiences delivered via mobile, Web and software warrant a fresh look at how design teams apply consistency – and just as importantly – ignore it.

Read it all here…


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